TAKING BRANDS
TO THE
NEXT LEVEL
SHOCK DOCTOR
✦
NATHAN SPORTS
✦
EQYP
✦
CUTTERS
✦
MCDAVID
✦
MCDAVID HEX
✦
PEARL iZUMi
✦
HANNA ANDERSSON
✦
SHOCK DOCTOR ✦ NATHAN SPORTS ✦ EQYP ✦ CUTTERS ✦ MCDAVID ✦ MCDAVID HEX ✦ PEARL iZUMi ✦ HANNA ANDERSSON ✦
YOUR BRAND. MY BRAIN. TOGETHER, IT JUST WORKS.
SOMETIMES, A LITTLE REFRESH IS JUST WHAT WE NEED. MAYBE IT’S AN OVERHAUL, TEARING IT ALL DOWN AND BUILDING UP FROM A NEW FOUNDATION. OTHER TIMES, IT’S A SWIFT CHANGE OVERNIGHT. WHATEVER YOUR BRAND REQUIRES, I’M HERE TO BRING YOUR VISION TO LIFE WITH COPYWRITING THAT DRIVES CREATIVE, INSPIRES YOUR AUDIENCE AND BUILDS A GENUINE CONNECTION THAT GOES BEYOND CLICKS.
GREAT COPYWRITING IS FELT MORE THAN IT IS SEEN; IT REVERBERATES THROUGH YOUR SOUL, LONG AFTER YOU'VE SCROLLED TO NEW CONTENT. THAT’S WHAT I DO BEST—I LEAVE MY MARK, CREATING UNSEEN TETHERS LINKING PEOPLE TO BRANDS. YOU FEEL IT. YOU NEED TO HAVE IT.
MEET YOUR COPYWRITER
HARRY CUT HIS TEETH IN THE WILD WEST THAT IS STARTUP CULTURE, BEFORE FINDING HIS PLACE AMONG PRODUCT SAMPLES, COLOR PALETTES AND OTHER BRILLIANT CREATIVES AT HANNA ANDERSSON, TAKING PART IN A LEGACY BRAND’S RAPID SHIFT TOWARDS A MOBILE-FIRST, E-COMM PLATFORM. HIS TALENTS HAVE SINCE TAKEN FORM IN THE SPORTS WORLD AT USB, WHICH BOASTS A PORTFOLIO OF 7 BRANDS ACROSS ENDURANCE, TEAM SPORTS AND IPRT. YEAH, I STAY PRETTY BUSY.
THE PROOF IS IN THE FIGMA FILES
01
MCDAVID HEX X KYRIE IRVING
PROJECT: ELITE COLLECTION OF PADDED GEAR INSPIRED BY ONE OF BASKETBALL’S GREATEST ARTISTS
AS A REAL HOOPER WHOSE GAME LIVES AND DIES ON CORNER 3’s, THIS WAS A COLLECTION THAT I HANDLED WITH THE PRECISION AND LOVE THAT ONLY A BALLER WITH A NICE PEN GAME COULD PROVIDE. NO PUMPFAKES NEEDED; THIS WAS ALL ABOUT TAKING AN ELITE, CUTTING EDGE PRODUCT AND MAKING SPACE FOR IT TO BREATHE AND CREATE ITS OWN MAGIC. SOUND LIKE ANYONE WE KNOW?
02
SHOCK DOCTOR X CUTTERS DIGITAL BILLBOARDS
PROJECT: DIGITAL BILLBOARD BUILT TO BOTHER DICK’S SPORTING GOODS CEO ON HIS COMMUTE
A BIT OF A CHEEKY IDEA, THIS WAS AN INITIATIVE TO SHOWCASE SHOCK DOCTOR AND CUTTERS’ RELEVANCE TO AN IMPORTANT RETAIL PARTNER. TRAFFIC WAS TWOFOLD ONCE THESE BILLBOARDS WENT LIVE: IT MAY HAVE SLOWED DOWN OUR GUY’S COMMUTE, BUT IT ALSO DROVE ELITE ATHLETES INTO DICK’S TO COP THE LATEST AND GREATEST FOOTBALL ESSENTIALS FOR THE ‘25 SEASON.
03
PEARL iZUMi SPRING ‘26
PROJECT: SPRING ‘26
THIS IS A BRAND THAT’S LOOKING BEYOND THE HORIZON, ENGINEERING RIDING KIT FOR PRO RIDERS WHO DEMAND PERFORMANCE THAT VANISHES IN MOTION. THE SPRING COLLECTION NEEDED TO HIT THE APEX FAST AND BREAK AWAY FROM THE PACK. THERE’S A LOT TO UNPACK AND DISTILL, BUT WHAT MATTERS IS STAYING TRUE TO RIDING, A WORLD I AM ADMITTEDLY NOT PART OF. THIS LAUNCH WAS MY FIRST RACE, MY FIRST CLIMB, AND AN EXPERIENCE THAT MADE ME A BETTER WRITER THROUGH SHEER GRIT, EVEN THOUGH I AM NOT A RIDER.
04
NATHAN SPRING ‘26
PROJECT: SPRING ‘26 LAUNCH
WHO DOESN’T LOVE A NEW COLLECTION IN TIME FOR SPRING? NATHAN’S FRESH LINE OF COLORFUL, LIGHTWEIGHT RUNNING VESTS PACK A LOT MORE THAN 8L OF WATER. YOU FEEL THE AIR, BUT WHAT YOU DON’T FEEL IS YOUR FULL PACK BOUNCING AROUND THROUGH UNEVEN TERRAIN. ZERO BOUNCE. ZERO FRICTION. 100% FOCUS. YOU’LL FIT RIGHT IN AT YOUR NEW RUN CLUB, AND TRAIL PROS WILL GIVE YOU A SILENT NOD OF APPROVAL (IT’S BECAUSE THEY’RE FUCKING WINDED, DUDE).
YOUR BRAND
✦
MY BRAIN
✦
YOUR BRAND ✦ MY BRAIN ✦
HAD ENOUGH, BUT WANT MORE?
LINK UP:
harryvanderhoof@gmail.com